New age: Details about 'Alienware'
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Alienware Corporation is a Miami, Florida based company founded in 1996 by its current CEO Nelson Gonzalez and President Alex Aguila. Alienware has a reputation for offering the latest technologies for desktops and laptops that are specialized for gaming, video editing and music editing.
HistoryAccording to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area 51 and MJ-12. Alienware was originally established to tap a niche in the high-performance game market, which then was not on the radar of the major manufacturers such as Dell. Since the high end game hardware was not widely distributed, the company's founders formed an OEM which sold personal computers with the highest performing hardware and settings according to benchmarks. The corporation was started with $10,000 out of a garage by Nelson Gonzalez and Alex Aguila. The corporation grew despite having no funding and has reached sales in excess of 170 million dollars annually as of 2005. OperationsAs of FY 2005, Alienware brought in upwards of $170 million USD in annual sales, while minimizing expenses to aid an international expansion initiative launched in 2003 to maintain a presence in Australia, Canada, France, Germany, United Kingdom and Costa Rica. Alienware is a member of the Better Business Bureau of South Florida. In 2002, Alienware distributed their systems through Best Buy and CompUSA at retail locations. Because of complications with that method of distribution, Alienware decided to better service the customer via direct sales and have since eschewed such an indirect retail presence. Customer ServiceSince customer support claims are often difficult to verify, independent, online venues such as resellerratings.com (see external links below) are one of the only reliable methods of comparing Alienware's support quality to other vendors such as Dell, Voodoo PC, Velocity Micro and Falcon Northwest. CompetitorsAlienware has traditionally competed with companies such as Falcon Northwest, SavRow and Voodoo PC. Dell, Inc. has recently introduced its own line of "gaming" personal computers, which is seen by analysts as a direct assault on Alienware's dominance for specialty computing as well as their emerging lines of home, business, education and government desktops, notebooks and servers. ProductsDesktops Intel Based
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